Emfas is an AI-native PIM for e-commerce brands. It keeps product data and media in one catalog, where AI automations run the enrichment process and the translation work so that e-commerce team teams can instead review and spend time on other value creation.
A typical mono brand typically spends 70% less time on product enrichment since switching and multi-brands even more since scattered product source data can be used for automated product enrichment.
With the Omnium integration, Emfas syncs enriched product content straight into Omnium, from translated descriptions and attributes to image alt texts. Omnium remains the system for orders, prices and stock, and Emfas owns the product content that reaches your webshop and sales channels.
For retailers selling on marketplaces such as Amazon, Emfas builds the adapted product feeds each channel requires, while Omnium keeps handling the prices, stock and order flow.
What Omnium retailers get with Emfas:
"Emfas helped us bring product enrichment fully in-house, no more translators or agencies, and cut collection prep from 2.5 people to only one person."
Generate product descriptions and metafields in bulk from the data you already have, written in your brand voice. Your team reviews and approves the output in Emfas, and the approved content syncs straight into Omnium. Brands typically spend around 70% less time on enrichment, which frees the ecommerce team to focus on assortment and campaigns.
Translate product content into each language you sell in, with brand voice and terminology kept consistent across markets. Emfas handles localization per store and market, and the translated content is published to Omnium so each market's webshop goes live with complete product pages.
Import product data from PLM systems such as Centric PLM or Delogue, along with supplier files, into a single catalog. For multi-brand retailers, Emfas uses scattered source data as input for automated enrichment, so every brand gets complete product content in Omnium without copy-pasting between systems.
Sell on marketplaces like Amazon and on Google Shopping from the same catalog. Emfas builds the adapted product feed each channel requires, including the product mapping marketplaces ask for, while Omnium keeps handling the order flow and stock. New channels can be added later without rebuilding your product data.
Shoppers increasingly find products through AI assistants such as ChatGPT. Emfas structures and enriches product information for both traditional search and AI answer engines (AEO/GEO), so your products are described accurately when AI shopping agents recommend them. The same optimized content reaches your Omnium-powered webshop.
Upload images and files in bulk and let Emfas match them to the right products and variants automatically. AI adapts imagery to the format each sales channel expects and writes alt text for every image. Alt texts publish to Omnium's alternative text field, which improves accessibility and image SEO without manual work.